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Home Articles / Online Magazine Articles Profiles New Veterans to Technicians Program From Audi

SundayFebruary 26, 2017

New Veterans to Technicians Program From Audi

AudiThe ‘Veterans to Technicians Program’ will create pathways for skilled former military technicians to become Audi-certified employees

  • Demand for Audi Dealership technicians is expected to soar 112% by 2020 as the brand continues U.S. market growth 
  • The program was developed with CALIBRE Systems, Inc. to support Department of Defense and Department of Veterans Affairs Veteran/military transition initiatives.

Audi of America is launching a new program aimed at attracting skilled former military technicians to Audi certified service department roles in dealerships across the country.

The new Veterans to Technicians program fills immediate needs for both U.S. Veterans and Audi retailers who expect higher demand for service technicians, shop foremen and service consultants as the brand continues its growth trajectory in the United States.

Emphasis will be placed on recruiting Veterans with proven automotive skills, but candidates with power generation, aviation, welding, electronics, hydraulic systems and maritime systems experience are eligible as well.

Audi growth drives demand for technicians

Audi sold a record 139,310 vehicles in the U.S. last year and expects to break that record this year. The premium car brand intends to sell 200,000 new cars and SUVs annually well before the end of the decade. Audi estimates the increase in sales and the number of Audi vehicles on U.S. roads will sharply boost demand for service technicians to double today’s staffing levels by 2020. That growth will come on top of natural turnover at dealerships.

“Our nation has invested significant sums to train Veterans in technical fields, leadership skills and uncompromising values,” said Reinhard Fischer, Director of Strategy, Audi of America. “That means former members of the armed forces are ideal candidates for the opportunities Audi and its dealerships offer. As the Audi footprint grows in this crucial market, and as our cars become more complex, it is imperative to help our 276 U.S. dealers identify and recruit highly skilled service employees.” 

Support for the ‘Veterans to Technicians’ program
The Audi Veterans to Technicians initiative supports the Veterans Opportunity to Work (VOW) to Hire Heroes Act passed by the U.S. Congress in November 2011. That act provides enhanced federal support for Veterans leaving the armed forces and for their employers.

Audi developed the program with CALIBRE, an Alexandria, Va. based management and technology services company. CALIBRE helps the U.S. Department of Defense (DoD) and the Department of Veterans Affairs (VA) develop transition support policies and programs for Veterans and service members leaving the military. Through this new initiative, CALIBRE will help connect Veterans and Audi dealerships with a wide range of available government benefits and employer incentives.

Outreach and eligible Veterans

Under the Audi program, CALIBRE will handle employment opportunity outreach to more than 1,800 military service alumni groups, major Veterans Service Organizations (VSOs), state Departments of Veterans Affairs, a vast number of public and private organizations that support Veterans and their families, and military transition assistance centers. Veterans who respond will be screened to ensure their technical experience matches the needs of an Audi dealership. Eligible Veterans must have an honorable discharge and three to five years of direct experience in a military unit’s maintenance operations. Currently serving members of the National Guard and Reserve may also apply. Successful applicants also must pass pre-employment screening and a set of Audi technician skills checks. If hired by an Audi dealership, Veterans will complete the Audi FastTrack two-week training program to learn about Audi products and technologies.

“There are tremendous opportunities to match Veterans who have worked on the world’s most sophisticated systems with dealerships delivering the world’s most sophisticated cars,” said Bernie Hyland, program manager with CALIBRE. “There should be no shortage of high-energy, experienced, and technically knowledgeable Veterans who possess a strong maintenance background and are willing to step up to the challenge of a rewarding new career and push their performance to the limits with Audi.”

Veterans with questions and Audi dealerships interested in registering can visit for additional information.


Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit or www.audiusanews.comfor more information regarding Audi vehicles and business topics.

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